BigBadBird

Press Release Writer

Generate publication-ready press releases for music announcements: singles, albums, tours, collaborations, and more.

Generating...

How to use Press Release

  1. Choose your announcement type

    Select what you're announcing: single release, album, tour, collaboration, sync placement, milestone, or label signing. The form adapts to show the right fields for your announcement type.

  2. Add your details

    Enter the key facts: artist name, title, release date, genre, and the story behind the announcement. Add an artist quote, streaming links, and press contact if you have them.

  3. Get your press release

    Get a press release with headline, inverted pyramid body, boilerplate, links section, and email subject line. Edit inline, copy sections individually, or copy the whole thing.

Need a single share link for the release? Get one URL that opens on every streaming platform with the Smart Music Link. Working on the campaign timeline? Release Planner. Need a fresh bio for the release? Bio Generator.

Frequently asked questions

What format does the press release follow?

The inverted pyramid, the standard format used by every music publication. Headline, subheadline, dateline, lede paragraph with all key facts, body paragraphs with story and sound description, artist quote, boilerplate, links, and contact info. Need the sound description line? Generate one in 30 seconds with the Sound Describer.

Do I need a press release for a single?

If you want blog coverage, playlist consideration from editorial teams, or radio play, yes. A press release is how journalists discover and write about new music. Without one, you're relying on them finding you organically. Pair the press release with an EPK Generator so journalists have artist context in one click, and use a Pitch Writer to draft the cover email.

What if I don't have a press contact?

The tool will add placeholder text for the contact section. You can be your own press contact. Use your real name and a professional email address. Many indie artists handle their own PR.

Should I include streaming numbers?

Only if they're genuinely impressive for your level. 500K streams on a debut single is noteworthy. 5K streams is not worth mentioning. The tool won't invent numbers. If you don't provide them, they won't appear. Run last release through the Stream Reality Check first to see whether the numbers actually clear the impressive bar for your genre.

What's a boilerplate?

The "About [Artist Name]" section at the bottom of every press release. It's a standardized 3-5 sentence bio that stays consistent across all your press releases. Think of it as your press bio, separate from your Spotify or Instagram bio. The Bio Generator drafts a press-ready version you can paste straight into the boilerplate field, and the EPK Generator embeds the same boilerplate as a one-sheet.

Can I use this for non-music announcements?

The tool is optimized for music industry conventions, but the format works for any creative announcement: art exhibitions, book releases, podcast launches. The inverted pyramid is universal.

What's an embargo?

An agreement that journalists can receive the material now but cannot publish until a specified date. Use it when coordinating a release date with multiple publications. The tool will format the embargo notice at the top of the press release.

How do I send the press release?

Copy the email subject line and the full press release. Paste the press release into the body of an email (not as an attachment, journalists can't copy text from PDFs). Send to relevant journalists, blogs, and press contacts. Never send a press release as a PDF attachment. For the streaming line, drop in a single Smart Music Link URL that opens on every platform instead of a wall of Spotify, Apple, and YouTube links.

More tools like this

Smart Link

One free link that opens any song on every streaming platform. Search by name, share with anyone, on whichever app they use. No sign-up.

Open

Bio Generator

One form, five bios. Get platform-specific bios for Spotify, Instagram, press kits, festivals, and pitch emails.

Open

Pitch Writer

Generate polished, non-generic pitches for playlist curators, blogs, radio, and sync supervisors.

Open