Press Release Writer

How to use Press Release

1. 1

   Choose your announcement type

   Select what you're announcing: single release, album, tour, collaboration, sync placement, milestone, or label signing. The form adapts to show the right fields for your announcement type.

2. 2

   Add your details

   Enter the key facts: artist name, title, release date, genre, and the story behind the announcement. Add an artist quote, streaming links, and press contact if you have them.

3. 3

   Get your press release

   Get a press release with headline, inverted pyramid body, boilerplate, links section, and email subject line. Edit inline, copy sections individually, or copy the whole thing.

Frequently asked questions

What format does the press release follow?

The inverted pyramid, the standard format used by every music publication. Headline, subheadline, dateline, lede paragraph with all key facts, body paragraphs with story and sound description, artist quote, boilerplate, links, and contact info.

Do I need a press release for a single?

If you want blog coverage, playlist consideration from editorial teams, or radio play, yes. A press release is how journalists discover and write about new music. Without one, you're relying on them finding you organically.

What if I don't have a press contact?

The tool will add placeholder text for the contact section. You can be your own press contact. Use your real name and a professional email address. Many indie artists handle their own PR.

Should I include streaming numbers?

Only if they're genuinely impressive for your level. 500K streams on a debut single is noteworthy. 5K streams is not worth mentioning. The tool won't invent numbers. If you don't provide them, they won't appear.

What's a boilerplate?

The "About [Artist Name]" section at the bottom of every press release. It's a standardized 3-5 sentence bio that stays consistent across all your press releases. Think of it as your press bio, separate from your Spotify or Instagram bio.

Can I use this for non-music announcements?

The tool is optimized for music industry conventions, but the format works for any creative announcement: art exhibitions, book releases, podcast launches. The inverted pyramid is universal.

What's an embargo?

An agreement that journalists can receive the material now but cannot publish until a specified date. Use it when coordinating a release date with multiple publications. The tool will format the embargo notice at the top of the press release.

How do I send the press release?

Copy the email subject line and the full press release. Paste the press release into the body of an email (not as an attachment, journalists can't copy text from PDFs). Send to relevant journalists, blogs, and press contacts. Never send a press release as a PDF attachment.