Release Debrief
Answer 12 structured questions about your last release. Get AI-powered insights and a specific action plan for next time.
Step 1 of 3: Context & Setup
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How to use Release Debrief
Reflect on your release
Answer 12 structured questions across 3 steps: what you released, how promotion went, and what you'd change. Takes about 10 minutes.
Get your debrief
AI analyzes your answers like a music industry mentor would: identifying patterns, celebrating wins, and surfacing the specific improvements that will make the biggest difference.
Plan your next move
Walk away with a categorized action plan and timeline recommendation. Save it, share it with your team, or use it to set up your next release cycle.
Frequently asked questions
When should I do a debrief?
4-6 weeks after release, once the initial streaming data has settled. Too early and you won't have meaningful data. Too late and you'll have forgotten the details.
What if my release didn't go well?
The tool is designed for exactly this situation. Every release contains valuable intelligence, even a difficult one. The debrief focuses on what to improve next time, not on judging what happened.
Do I need streaming numbers?
They help, but they're optional. The debrief works with qualitative answers alone. If you have numbers from Spotify for Artists or your distributor, they'll make the recommendations more specific.
Is this just for Spotify releases?
No. The questions apply to any release on any platform. The AI recommendations adapt to whichever promotion channels you actually used.
Can I share the results with my team?
Yes. Save your debrief to get a shareable link, or copy the full text. Many artists share their debrief with their manager, publicist, or collaborators to align on strategy for the next release.
How is this different from Stream Reality Check?
Stream Reality Check analyzes your streaming numbers in isolation. Release Debrief analyzes the entire release experience: planning, execution, promotion, audience response, and your own reflection. Stream Check tells you WHERE you are. Release Debrief tells you HOW you got there and what to do next.
Should I do this for every release?
Yes. The release cycle is a repeatable system. Each debrief makes the next release smarter. Labels and management teams do this for every release. You should too.